2-P-4 ) Cambridge Professional Certificate in Marketing (CPCM)

Content
14 modules

Rating

Instructor
Cambridge College London

Released
28 Dec 2013

Price
£190.00

Description

Cambridge Professional Certificate in Marketing (CPCM )

· To understand the role of marketing in business, recognising its development and implications for the organisation.
· To utilise marketing research to improve customer communications and analyse and interpret written, visual and graphical data.
· To recognise the importance of collecting relevant data, and the variety of information sources, both primary and secondary.
· To distinguish between the types of organisation within the public, private and voluntary sectors, understand their objectives and the influences upon them.
· To understand the impact of the external environment on an organisation.
· To understand how to recognise and maintain stakeholder relationships.

 This course is also available with Diploma Degree

Objectives

  When you have completed this module you will be able to define the key concepts associated with Marketing and you will be able to:

 •Identify the main obstacles to effective marketing.

•Understand the marketing process.

•Understand a range of tools and techniques for marketing.

•Use these techniques to build an effective marketing process.

•Explain the benefits of having an effective marketing process in the organization.

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•The cost for this course is £ 190. ( For the online course materials with online help , The online exam , The certificate ).

•You must pay the full fees of this course and you will have a full access to this course.

•If succeeded , student will be able to get his Cambridge Professional Certificate in Marketing (CPCM)  from CCL (UK) .

•The maximum duration of the course is three months 120 hours ONLINE STUDY (eLearning) with online support.

 

 For other learning options CCL provide the following learning options:

•Instructor Lead Learning [ILL] ◦Delegates are required to attend a location where an instructor delivers the training (Available through CCL Affiliates).

•eLearning (Online ) [EL] ◦Delegate can purchase a training activity online, access and complete the course online.

•Distance Learning [DL] ◦Delegate can book the product online. With distance learning CCL will send learning materials to the delegate for completion on receipt of full payment.

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Learning Credits

PDU
16.0
Contact Hours
120.0
1
Introduction
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2
What is Marketing?
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3
Defining the Product
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4
Setting The Price
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5
Profit
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6
Place
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7
Promoting the Product
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8
Competitive Advantage
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9
Further Reading
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10
Assignment
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11
Unit 15 -Making the Most of Personal Learning 1
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12
Unit 16 -Making the Most of Personal Learning 2
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13
Training Ice Breakers
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14
Final Exam
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